Rules of Journalism
- Journalism is about communication - communicating either facts, opinions or knowledge in was that as many people as possible understand.
- There is one chance to make a good impression - a good introduction is essential in engaging your audience
- Know your audience - you must know your audience and tailor all communications and material to maximise chance of audience engagement.
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News Values of Story
Any news story needs to have at least one of these values in order to engage the reader.
- The power elite
- Celebrity
- Entertainment
- Surprise
- Bad news
- Good news
- Magnitude
- Relevance
- Follow-ups
- Media agenda